Vids Agency
Brief
I was tasked with creating a viral short revolving around “Business Owner Archetypes.” I had a week to create the visual iconography to follow the script as well as craft professional sound design in order to bring the viewer into a believable world.
As this was short-form content suited for Instagram Reels and TikTok, attention span is the most important thing to keep in mind. Everything had to change constantly while also not letting the viewer lose themselves in the chaos.
Design Guidelines
The brief required that I emulate Zach’s style as much as possible. Through research I found that most of his short-form content is identified by 4 main aspects:
Simple Geometry
Contrast
Fluid Transitions
Great Sound Design
While focusing on these, I also wanted to add something never explored in any of his videos: texture. Texture helps expand the B&W color palette into something more visually intriguing in my opinion.
Vids
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Viral
Vids 〰️ Viral
Initial Storyboard for Brief
Rendered Animatic
Which Business Owner Are You?
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Great at forming connections but often overlooks the actual product
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Expert in visual distinction and brand identity but misses out on opportunities due to perfectionism
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The most knowledgable about the product and the industry but struggles with forming personal relationships
“King of Sales” Design
King of sales
The script spoke of the Salesperson as someone who easily makes connections and builds teams. Playing cards are one of the oldest ways in which people bonded and spent time together. Think of the countless games that use these cards or a variation of them.
One of the downsides of the “King of Sales” is that their oversight often leads to their undoing, as they are too focused on expanding the “empire.”
I felt the suicide king, most commonly known as the king of hearts, was the most fitting card to fashion after the salesperson due to the iconography of the card as well as its name fitting the upsides and downsides of the salesperson.
Final submission for Vids Agency Viral Challenge. Includes sound design and editing.